Where 2.0: SimpleGeo to Launch ‘iTunes for Geodata’


SAN JOSE, California – If you’re building an app that incorporates location — whether it’s a game, a local search service, or even a Twitter client — you’re going to have to go somewhere to get your data.

As we noted Tuesday, location is now an application platform, and there’s a whole crop of location data stores opening up to serve the emerging market of applications.

SimpleGeo is the latest such company to join the scrum. The web startup is announcing the debut of its geodata service here at Where 2.0 on Wednesday afternoon, but Jenna Wortham of The New York Times leaked the news a little early.

From the NYT Bits blog:

The company has been working to create what he describes as “iTunes for geodata.” The idea is simple: Create a wide sampling of geographic datasets and technologies that developers can access free or, for heavier users, at a range of prices. […]

The company offers two tools. The first is the SimpleGeo Marketplace, which gives developers access to different location datasets and technologies for a monthly fee. The second is called the SimpleGeo Storage Engine and allows developers to perform location queries on a pay-as-you-go basis.

To gather its data, SimpleGeo began consuming datastreams from Twitter, Gowalla, Foursquare, Brightkite, Flickr and other location-sharing web services.

The pay-as-you-go model will work well for SimpleGeo, which allows the first million API calls for free, according to TechCrunch. Prices then start at $300 for the next level and go up from there. The company claims to have over 4,000 partnered developers using its service.

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