When Apple announced its iBook store there was one publisher conspicuously absent: Random House. In case you don’t keep up with the wheelings and dealings of the publishing industry, Random House is the largest publisher in the world. Now we’re hearing the strange truth about why they won’t be jumping on the iPad bandwagon. According to the Financial Times, Random House doesn’t want to start an ebook price war.
We certainly find this confusing, as most other publishers are moving ahead full speed with the apparent intention to cause just that. The Amazon model has always rubbed publishers the wrong way. Amazon simply buys the book licenses and sells them for whatever they want (usually $9.99). Many in the industry feared that ten bucks would just become the default price for a book, much as $.99 became the price for music. Apple will allow them to pick their price, and pay Cupertino a 30% cut of that.
It could be that Random House just wants to stay above the fray until the whole thing is worked out. Maybe if the iPad really takes off, Random House works will deluge the iBook store. Are you concerned about this impending of future of siloed content? Will we ever be able to just get everything in one place?