Google’s spending spree continues unabated with the acquisition of video hosting platform Episodic. The Episodic product and team is expected to folded into YouTube. Episodic allows users to create video libraries with ad insertion capabilities and support for credit card transactions. Google did not release the price paid for Episodic.
The Episodic player currently works on both desktop browsers and the iPhone. There is not currently support for Android, but that support is supposed to be coming soon. Though, it is unclear what form Episodic will take now that the team will be working at YouTube. Episodic is primarily for serious content producers. In addition to the advertizing and transaction tools, the service also has the ability to syndicate content to other services like Amazon, iTunes, or Hulu.
Google just recently acquired online photo editor Picnik, and Google Docs competitor DocVerse. It may be that Google is trying to strengthen their online offerings in anticipation of Chrome OS computers later this year.