Two new J.D. Power surveys have shown that consumer satisfaction is highest among those that use touchscreen smartphones. On a scale of 1000 points, touchscreen phones scored 771. Traditional feature phones weren’t far behind though, with a rating of 756. Apple’s iPhone is obviously included in the touchscreen category, and its 810 rating pulled up the smartphone average. In fact, Apple came out first in overall satisfaction. Though, RIM did well too with a score of 741.
Participant in the survey were asked to rate their phone’s ease of operation, operating system quality, features, design, and battery power. Feature phone users did not have to answer questions about their phone’s operating system, because – well, none of them are very good. The survey also found that people are sharing media at ever increasing rates. Over 50% of respondents with smartphones said they share pictures, music, or video with friends on their phone.
When it comes down to it, is it really that surprising that people spending significantly more money on phones are happier with them? It seems likely that at least some feature phone users are hankering for a smartphone. If you have a smartphone, how do you feel about it?
Image via JD Power