WordPress.com Launches Premium Themes

WordPress.com has just launched their premium theme store, bringing premium theme developers and the first two of hopefully many premium themes to over 17 million WordPress.com blogs.
Previously, WordPress.com users were limited to just over a hundred …

WordPress.com has just launched their premium theme store, bringing premium theme developers and the first two of hopefully many premium themes to over 17 million WordPress.com blogs.

Previously, WordPress.com users were limited to just over a hundred free themes with no ability to upload their own, thus cutting them off from the premium theme market. Now, premium theme developers have a chance to cash in on “the other WordPress” users.

WordPress.com is starting their premium theme offerings with Headlines for $45 (available to self-hosted WordPress users for $70 with two “bonus” themes) and Shelf for $68 (also available to self-hosted WordPress users for $68). WordPress.com plans to increase their free and premium theme offerings “in a big way” this year, so this is definitely shaping up to be a game-changer in the premium theme market.

(Disclosure: I also work at Automattic.)

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