KONY 2012

In just four days, as The Times reports, Invisible Children’s 30-minute documentary film has rocketed around the Web, garnering more than 40 million views on YouTube and more than 13 million on Vimeo since it was launched on Monday. It has been shared all over Facebook and mentioned tens of thousands of times on Twitter.

KONY 2012 is a film and campaign by Invisible Children that aims to make Joseph Kony famous, not to celebrate him, but to raise support for his arrest and set a precedent for international justice.

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