4 Best Tips for Launching a Social Media Contest

facebook macro

(Image: https://pixabay.com/en/eye-facebook-detail-macro-face-1553789/)

Social media is the most influential platform in today’s digitized world. Everyone connects here. For business, it’s a place to best cast a wide net of influence over followers and potential clients alike.
One of the ongoing hot trends in social media is the online contest. It’s a great way to really reach out to your followers and get them to share your brand with their network as well. Sites like Twitter, Facebook, and Instagram, have been the arena for such online promotions.
But while it really is an effective marketing approach, there are certain points businesses need to consider before launching their contest online. Here are a few of them:

  1. Pick Your Platform Wisely

You can launch your social media campaign on several platforms once you’re a bigger business. But for smaller brands, finding focus is more important. That said, different platforms will be fit for different types of campaigns.
Finding the social media platform that best suits your purpose is essential to its success. Take note of each site’s strengths and weaknesses. It’s guaranteed that there are millions of users for popular platforms like Facebook, Instagram, and Twitter. Reaching out to them, however, means tailoring the content you want to appear in your contest.

 

  1. Be Aware of the Site Policies

Each social media site has its own policy about certain activities. Due to the popularity of this method, there are already specific guidelines for online contests held on social networking sites.

Here are some of the key points to remember for promotion in each platform:
Facebook

– Acknowledgement that your contest is no way sponsored, endorsed, administered or associated with Facebook

– A complete release of Facebook by your participants

– All contests should be done and administered in Facebook Pages and that personal timelines could not be used in administering the promotion. For example, “tag your friends to enter the contest” is not allowed).

ShortStack has created a detailed infographic with examples you can refer to in order to ensure that your Facebook contest is legal. Refer to this link for the official Facebook promotion guidelines.
Twitter

– Discourage participants from creating multiple accounts to join your promotion

– No posting of duplicate or near duplicate updates or links and do not include this in the contest guideline. For example, “the one who retweets this the most wins a prize” is not permitted as this might cause users to be automatically filtered out of Twitter search results

You can check out the full guidelines for promotion here.

Instagram

Since Facebook acquired Instagram in 2012 the guidelines for promotion is about the same. It’s important to note that in using Instagram as a contest platform, “You must not inaccurately tag content or encourage users to inaccurately tag content (ex. Don’t encourage people to tag themselves in photos if they aren’t in the photo). You can check out the promotion guidelines here.
These policies are there to ensure a fair contest for both brands and followers. You can still raise brand awareness even as you adhere to these rules. In fact, it might make the challenge even more fun.

 

  1. Set Clear Guidelines

contest rules

(Image: http://www.magnumicecream.ca/contest_rules_winner.aspx)

Even as social media sites already have their own policies, make sure your business itself has some rules about the contest. The good thing about this is it’s not as regulated, and can be free for you to shape.

 

As long as you adhere to your chosen platform’s policies, you can create your own rules for an online contest. To give you an idea of innovative and interesting online brand contest rules, check out these brands.

 

Some brands like Bing decided to make use of user-generated content. Others like Citizen Eco Drive offered free watches to those who can answer online trivia. Whichever strategy you choose, make sure it’s something that really resonates your brand identity as well.

 

  1. Determine Your Own Objectives

An online contest is fun and all, but stop and think for a moment – what do you really want to achieve in launching this campaign?

 

Is it to gain a larger following, engage existing page members, or to further convert more leads? Your campaign’s character and strategy will depend heavily on your answers. It may seem like these are all the same, and to some extent this is true.

 

But think about the following first: target market, competition, current resources, and long-term goals. Once you’re all set with these, you can launch a great social media contest to your benefit!

 

 

BIO

Stacey Marone is a freelance writer  for College essays scholaradvisor and blogger. She likes exploring new cultures, languages and gathering interesting facts. In her free time, she also does volunteer work and organizes some activities for children. You can follow her on twitter.

 

New Smoked by Windows Phone ads start today!

Over the last few months “Smoked by Windows Phone” has been a huge success—we’ve seen over 25,000,000 views of our videos and digital ads and run more than 150,000 in-person challenges in 45 countries worldwide. Those are some pretty big numbe…

Over the last few months “Smoked by Windows Phone” has been a huge success—we’ve seen over 25,000,000 views of our videos and digital ads and run more than 150,000 in-person challenges in 45 countries worldwide.

Those are some pretty big numbers. So we thought “Why stop there?”

Today I’m proud to lift the curtain on a new set of Smoked ads that will run through the summer. This time, rather than challenge people at Microsoft Stores (or on the CES show floor), we hit the streets of Seattle, asking real smartphone users to complete common tasks like taking photos and posting them to Facebook, finding awesome places to eat, or connecting with someone on a social network.

In this spot, for instance, I meet Ramona, a new Seattleite who just moved here from Montana. After talking to her for a few minutes I quickly learn three things: she loves seafood, hates to cook, and spends her free time with her friends. So I challenge her to find a great nearby seafood restaurant and share the details with a few of her friends. If her Android phone gets it done faster than my Windows Phone, dinner is on me.

Take a look to see how things go down:

You’ll probably run into the new ads over the next few months all over the web, on MSNBC and MSN — even on Skype or your Xbox — but if you’re impatient you can check all of them out right now on the Windows Phone Challenge YouTube playlist.

And remember: if you like what you see, spread the word using the hashtag #smokedbywindowsphone!

 

Don’t forget to follow Windows Phone on Twitter and like us on Facebook. And remember to follow me on Twitter to ask questions or just say hi.

Targus CRAVE iPad Case Winner

It kinda slipped my mind earlier this week, but I have randomly picked the winner in the first holiday Blogsdna Giveaway!  I was a little sad to see that a lot of our readers were not that interested, but I want to personally thank the few readers that entered the contest.  Hopefully we will have... Read More…

It kinda slipped my mind earlier this week, but I have randomly picked the winner in the first holiday Blogsdna Giveaway!  I was a little sad to see that a lot of our readers were not that interested, but I want to personally thank the few readers that entered the contest.  Hopefully we will have one more contest for all of our readers.  This past contest was only open to U.S residents, but hopefully the next contest will be open to all of our wonderful readers.

Without further ado, the winner of the Targus CRAVE iPad case is TUDDMCRAW!! Congratulations Tudd! There is a little added bonus, a new iPad protective screen cover.  I figure those 2 items go hand in hand.

Thanks again to everyone that entered, and thanks for following Blogsdna!

blogsdna giveaway

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