Revision3’s New Online Show Blends Best Ingredients: Food, Flickr, Twitter, YouTube and Lots of Laughs

SAN FRANCISCO, April 22, 2010Food Mob, released by Revision3 (, the first truly interactive cooking show heats up the kitchen with its debut today, April 22 at 9 AM ET/6 AM PT. The show will be hosted by professional chef Niall Harbison who will serve up do-able but delectable dishes for dudes looking to avoid kitchen mishaps. After the cameras turn off, Chef Niall will offer helpful tips and interact with his viewers via Twitter, Flickr, YouTube and other social media channels by answering any and all embarrassing food or preparation questions from men looking to step up their culinary game.

Can’t even boil water? Never fear. By watching the chef demonstrate his best kitchen moves, guys are sure to impress anyone who eats at their table and is a great alternative to any take-out, drive-thru, delivery or bowl of cereal any man can get. Food Mob is a new kind of culinary show for a new kind of chef. With foods in the queue that “anyone can cook” – Niall will provide even the most kitchen-phobic with a sense of confidence when it comes to making meals come to life. New shows air every Thursday at 9 AM ET/6 AM PT. Follow Food Mob at

“We’re excited about our new show Food Mob as it represents a fresh way to get our audience into the kitchen – a sort of “final frontier” for people that are daunted by all that is cooking,” said Ryan Vance, VP of Programming and Production, Revision3. “But aside from the culinary subject matter, the show offers a new level of interaction by capturing the audience where they already are – online.”

About Revision3
Revision3 is the first media company that gets it. Born from the Internet, Revision3 is the home of Internet Television, creating and producing shows for a new audience: passionate, committed fans who want to watch shows about technology, modern culture, video games, entertainment, music and comedy that entertain, educate and help to expand their life experiences.

The company was founded in 2005 by technology visionaries Kevin Rose, Jay Adelson and David Prager because they couldn’t find anything they wanted to watch on traditional television. The company is now led by Internet TV pioneer Jim Louderback. Revision3’s programs can be found everywhere from to a wide range of platforms, including iTunes, YouTube, Dailymotion, Metacafe, TIVO, Roku, Blip.TV and many others. Shows can be watched on any device, from a cell phone to an Apple iPod to a computer or a TV.


Contact: Susan Yin/Debby Chen
Rogers & Cowan

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