Microsoft ‘worst promo video ever’

Microsoft relinquishes ‘worst promo video ever’ award to another department within Microsoft

Remember this video from last April? The video featuring a Springsteen-like band singing about Windows Vista? We all watched, jaws on the floor, for three minutes and two seconds, each of us wondering if another video would ever come along to make this one go away.

Well here’s the promo video for Microsoft Songsmith, which not only features atrocious acting but incredibly abrasive singing. Best of all, it’s almost four and a half minutes long, which makes the Springsteen thing more appealing than ever before. Please enjoy with my compliments.

Also, is that little girl using a Mac?

Microsoft Windows 7 launch video

Either Microsoft’s sense of humor has gotten almost British in its sophistication and dryness, or this is the worst promotional video I’ve ever seen in my life. Yes, worse than their Songsmith video. I’m beginning to think Microsoft’s marketing department really is a thousand monkeys with a thousand high definition cameras. Or are we being punk’d?

This is seriously too surreal to comment on. But don’t let that stop you.

Be Social, Be Strategic, Be Smart

Social media marketing (SMM) on sites like Facebook, Twitter, Stumbleupon and Digg has exploded in the past year. But what exactly is it? And what’s in it for you?


Social media marketing has exploded on the scene and has everyone scrambling to get a company presence on Twitter, YouTube and Facebook.

Bigger than TV, radio, newspapers, magazines and books

18-34 year olds now spend 4.3 times more time on social media than with TV, radio, newspapers, magazines and books combined. This is happening because social media allows users to talk to each other (which they prefer to being talked to) and choose for themselves what they see and read. Social media is a many-to-many conversation and not a one-to-many communication.

This conversational aspect of social media is crucial to understanding social media marketing because you can’t fake a conversation and you can’t automate it.

https://itechengine.com/techjockey/be-social-be-strategic-be-smart.htmlWe’ll now have a quick look at four gorillas of the social media jungle – Facebook, Twitter, StumbleUpon and Digg.

How to win friends and influence people on social media sites

To get results from social media sites you need great content with great headlines that will grab readers’ attention and make them want more.

To give your content a first ‘push’ you will also need a significant network of friends and contacts, or to be friendly with a ‘connector’ who has. Read my next article coming soon on Wordtracker to learn how to win friends and influence people on social media sites.

1. Determine if and how social media marketing can be a fit for your prospect and/or client base. It isn’t for everyone.

2. Social media marketing isn’t free. This is a big myth created by flurry of “consultants” claiming to be social media marketing experts. True, to get a presence costs nothing because the tools themselves are free but remember: “Time is money.”

To conduct a social media marketing campaign effectively, a company must have people spending time to stay on top of the effort. In most companies, that means someone isn’t spending their time doing the jobs you hired them to do. If no one in-house can dedicate the time and effort, then outsourcing the day to day costs money. Don’t fall into the trap of not truly evaluating all the clear and hidden expenses or the campaign will fail miserably.

3. Figure out your social media personality. Are you the conscientious corporation showing goodwill to all, or a fun, less formal side to your business? Do you push discounts and generate new leads? Do you serve only existing customers? It’s difficult to be all of these without contradictions.

4. Ensure your social media presence protects the company’s brand.one.

2. Social media marketing isn’t free. This is a big myth created by flurry of “consultants” claiming to be social media marketing experts. True, to get a presence costs nothing because the tools themselves are free but remember: “Time is money.”

To conduct a social media marketing campaign effectively, a company must have people spending time to stay on top of the effort. In most companies, that means someone isn’t spending their time doing the jobs you hired them to do. If no one in-house can dedicate the time and effort, then outsourcing the day to day costs money. Don’t fall into the trap of not truly evaluating all the clear and hidden expenses or the campaign will fail miserably.

3. Figure out your social media personality. Are you the conscientious corporation showing goodwill to all, or a fun, less formal side to your business? Do you push discounts and generate new leads? Do you serve only existing customers? It’s difficult to be all of these without contradictions.

4. Ensure your social media presence protects the company’s brand. Who’s doing the tweeting, and do they represent the company’s social media personality? Are the posts on topic and in the company’s and customers’ best interest? Too much posting or not enough posting can cause the initiative to go bust. And nobody’s interested in following a deadbeat Twitter or Facebook account or someone who posts pointless, self-gratifying junk.

5. Develop a method to measure the success of this marketing channel. Why spend all this effort if you can’t determine how it translates into new business or improved customer relations? Because everyone else is doing it is a poor reason to get into social media marketing.